While Meta currently dominates the market for smart glasses, other companies are trying to catch up.

Meta Adventurer and Meta Fury glasses undercut previous Ray-Ban Meta smart specs, and the brand also launches a collab with Kylie Jenner.

The new Meta-branded glasses have the same camera, microphones, and chatbot as the Ray-Bans. They come in three styles, one of which was codesigned with Kylie Jenner.

Meta Platforms on Tuesday announced a new range of AI smart glasses in partnership with EssilorLuxottica, starting at $299.