National realty companies expand base in NCR, target affluent clients

National real estate developers are making significant inroads into Delhi-NCR's residential market, traditionally led by local firms. Homebuyers' preference for branded properties is fueling this shift. National players' share of new supply surged from 3% in 2022 to over 13% by the end of 2025, marking a substantial increase and indicating a growing institutionalized property landscape.

Raccontata daeconomictimes.indiatimes.comhindustantimes.com