Sebi has proposed a common advertising code for brokers, mutual funds, investment advisers and other regulated entities, aiming to simplify compliance and strengthen investor protection. The framework could allow celebrity endorsements at the brand level, ease prior approval requirements for advertisements and create a more uniform regulatory regime.

Sebi has proposed a common advertising code for brokers, mutual funds, investment advisers and other regulated entities, aiming to simplify compliance and strengthen investor…

SEBI proposes a Common Advertisement Code to standardize advertising rules for regulated entities, enhancing investor protection and efficiency.

MUMBAI: Markets regulator Sebi is proposing a common advertisement code for all its regulated entities. Under the new code, even individual mutual funds will be allowed celebrity…