SEBI's draft ad code proposes redefining celebrities, including influencers, athletes, and anchors with over 5 lakh followers, expanding the scope beyond traditional film stars.
SEBI's move is aimed at protecting investors
Jun 24, 2026
04:27 pm
What's the storyThe Securities and Exchange Board of India (SEBI) has proposed a new advertising code that could redefine the term "celebrity."
According to a consultation paper released on Tuesday, influencers with over five lakh followers on social media platforms such as YouTube, Instagram, Facebook, X (formerly Twitter), etc., will be classified as a celebrity.
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