Smiles, fries & air-fryers: Why Canadian food giant McCain is bullish on India’s snacking boom

Consumers are embracing global and local flavours, driving innovation in products like fries and premium appetisers. McCain is actively addressing perceptions of frozen foods, focusing on education and the positive in-home experience, while also investing in a robust farm-to-fork ecosystem.

Raccontata daeconomictimes.indiatimes.com