Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling.

Omnicom Media is integrating Acxiom audience data into Netflix’s advertising to enable more relevant ads and even work them into the content

Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling.

Sponsor units in Paramount+’s streaming premieres are dynamically adapted to let advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a…