Businesses are facing hefty AI bills, prompting a shift from simply counting AI tokens to scrutinising their actual value. Companies are now tracking cost per outcome and implementing stricter controls like usage dashboards and approval mechanisms. Firms are exploring cheaper models and consolidating tools to manage expenses and ensure measurable business results.

BENGALURU: As enterprises race to deploy GenAI, a new challenge is emerging for IT firms: token maxxing. Tokens-the units consumed whenever large language models process…

Enterprise AI spend hit $11.6M in 2026, but 56% of CEOs report no revenue or cost benefit. Investors now call “tokenmaxxing” the practice of optimising token counts instead of…

IT firms are flagging a new AI challenge: 'token maxxing,' where companies prioritize AI usage metrics over actual business results. This trend, akin to past cloud spending…

AI tokens will remind many enterprise customers of cloud pricing's early days. However, measuring the value derived from AI remains an unsolved problem.

Businesses are facing hefty AI bills, prompting a shift from simply counting AI tokens to scrutinising their actual value. Companies are now tracking cost per outcome and…

The brief age of tokenmaxxing is coming to a close as companies, and the consulting firms advising them, reevaluate how much they spend on AI.

Leaked audio from Accenture says a big source of AI token ‘chewing’ is people just converting PDFs to presentation slides.

The tokenmaxxing era was brief. We now appear to be entering the era of token rationing.