A record $13 million purse headlines this week's KPMG Women's PGA Championship, but its leaders say the sport's most meaningful gains are increasingly measured elsewhere.

A record $13 million purse headlines this week's KPMG Women's PGA Championship, but its leaders say the sport's most meaningful gains are increasingly measured elsewhere.

This marks the first time in modern history that the Women’s PGA Championship will pay out more prize money than the U.S. Women’s Open.