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Wine brands chase Gen Z with playful tie-ins to Shark Week, NASCAR and more
Wine marketers are shaking things up to attract younger drinkers. They’re ditching the traditional, stuffy image and embracing a more playful approach.
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apnews.com
Wine brands chase Gen Z with playful tie-ins to Shark Week, NASCAR and more
Wine marketers are shaking things up to attract younger drinkers. They’re ditching the traditional, stuffy image and embracing a more playful approach.
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fortune.com
Alcohol consumption is tanking among youths, so wine brands are chasing Gen Z with NASCAR and WWE partnerships | Fortune
How wines haunted by "fuddy-duddy pretense" are shaking it off by tying themselves to pop culture
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independent.co.uk
Why wine brands are ditching tradition to win over younger drinkers
The industry, long defined by its 'fuddy-duddy pretense,' is now scrambling to redefine itself for 2026 and beyond