India’s ethanol dream hinges on affordability, not policy push

Ethanol may need to fall to around ₹60-65 a litre before India’s E100 push wins mass-market adoption, according to industry executives, analysts and automakers who say consumer economics, not government policy, will determine whether motorists switch from petrol. As policymakers look beyond blending targets towards direct ethanol use in vehicles, a new challenge is emerging — creating consumer demand

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