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Omnicom Media kicks off a series of partnerships at Cannes Lions with a first-time Netflix deal
Omnicom Media is integrating Acxiom audience data into Netflix’s advertising to enable more relevant ads and even work them into the content
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digiday.com
Timeline cronologica
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Omnicom Media rolls out research showing the need for CTV advertising to change its ways
Omnicom plans to tackle frequency problems with streaming while also bringing a greater degree of contextual relevance to the advertising it creates, plans and activates for…
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Omnicom Media kicks off a series of partnerships at Cannes Lions with a first-time Netflix deal
Omnicom Media is integrating Acxiom audience data into Netflix’s advertising to enable more relevant ads and even work them into the content
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Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling.
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At Cannes, Omnicom Media and NBCU say they're crafting dynamic contextual ads for content
Metadata from NBCU is key to adapting Omnicom clients' creative be dynamically contextual to the shows in which they run.