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Berchtold is about to become David Jones’ chief storyteller
Many years ago, the department store executive was working in online retail and had frank feedback for her bricks-and-mortar competitors. Now she can act.
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Timeline cronologica
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Berchtold is about to become David Jones’ chief storyteller
Many years ago, the department store executive was working in online retail and had frank feedback for her bricks-and-mortar competitors. Now she can act.
- ·
At David Jones, a CEO with a new strategy to save an Australian icon
Erica Berchtold says she wants to bring the magic back to retail. First she has to convince her team that she’s there for the right reasons.