Last month I walked through the country’s last two department stores searching for an answer to the question – which one does it better?While both Myer and David Jones had room to improve, there was an unexpected side effect of my story – I had the most reader feedback I have ever gotten about a story in seven years of reporting on fashion and beauty.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Berchtold is about to become David Jones’ chief storyteller
Many years ago, the department store executive was working in online retail and had frank feedback for her bricks-and-mortar competitors. Now she can act.











