Iphone: iPhone Fold and iPhone 18 Pro could push Apple’s pricing strategy to new extremes amid memory crunch

Apple’s shaping up for a big September - word is, they’ll debut their first foldable iPhone alongside the iPhone 18 Pro series. Both are supposed to come packed with major upgrades, inside and out. But here’s the catch: prices are likely heading north, maybe by quite a bit. Apple’s been upfront about a global memory shortage that could push costs up for several of its products. That raises a real question: in shaky economic times, just how much are people willing to shell out for the latest, fanciest phonesAfter all the rumours, it actually feels like Apple is about to jump into the foldable phone game.

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