MSV — the idea Jack Welch called 'the dumbest in the world' — failed spectacularly. It’s back in HBR. Why we must reject it and embrace true value creation for customers

HBR revives “maximizing shareholder value”—the dumbest idea in the world—treating customers as mere constraints. True value creation for customers, not metrics, wins long-term.

MSV — the idea Jack Welch called 'the dumbest in the world' — failed spectacularly. It’s back in HBR. Why we must reject it and embrace true value creation for customers