IEM Cologne Major 2026 features zero crypto sponsors for the first time, signaling a broader retreat of cryptocurrency marketing from esports events.

The IEM Cologne Major 2026 reaches semifinals with FURIA, Aurora, G2, Spirit, Falcons, and Vitality competing as crypto sponsors remain absent from esports.

Red Bull Gaming sponsors IEM Cologne Major 2026 alongside crypto betting platform CHEXX, signaling traditional and digital-native brand convergence in

Team GER Esports beat Team POL Esports 13-3 at the IEM Cologne Major 2026 showmatch, but the real story is the total absence of crypto sponsors at the

IEM Cologne Major 2026 features zero crypto sponsors for the first time, signaling a broader retreat of cryptocurrency marketing from esports events.

IEM Cologne Major 2026 runs without any crypto sponsors as Falcons beat FURIA 13-8. The post-FTX era has reshaped esports sponsorship landscapes entirely.