Matcha meets Saudi hospitality experience

JEDDAH: Wejdan Ghoos’ Riyadh-based brand WeGo, a home-based specialty beverage venture, has turned a humble matcha drink into a social media sensation, one cup at a time. Ghoos, who is originally from Madinah, affirms that social media played a major role in the growth of her business. “It allowed me to share the story behind WeGo, connect directly with customers, and showcase the values behind the brand,” she told Arab News. The business, which launched in 2025, gained traction when customers began sharing their personal experiences on social media.

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