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Storia in 5 fonti
The EU doesn't really know what a deepfake is, and that's becoming a problem for retail
Eurocommerce, the trade association behind Amazon, H&M, and IKEA, wants AI-generated ads exempt from the EU AI Act's transparency rules. The argument: an AI-generated living room image used to sell a sofa isn't a deepfake. Zalando alone says 90 percent of the marketing content on its platform is already AI-generated.
Confronto fonti
5 prospettive sulla stessa storiaTimeline cronologica
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thenextweb.com
Retailers want AI-generated ads exempt from EU transparency rules
A retail association argues AI-generated ads should be exempt from the EU AI Act’s Article 50 transparency rules before they bite in August.
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channelnewsasia.com
AI-generated ads should be exempt from EU transparency rules, retail association says
LONDON, June 19 : Eurocommerce, the European retail association whose members include Amazon, H&M, Inditex, and Ikea, is asking EU tech chief Henna Virkkunen to exempt…
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economictimes.indiatimes.com
AI-generated ads should be exempt from EU transparency rules, retail association says - The Economic Times
The European Union AI Act, which enters into force on August 2, requires companies to clearly label where artificial intelligence has been used to generate or modify images,…
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valor.globo.com
Associação de varejistas europeus pede isenção de regras de IA para anúncios
O pedido veio no contexto da entrada em vigor do EU AI Act, no dia 2 de agosto, que determina que as empresas identifiquem claramente quando a IA foi usada para criar ou modificar…
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the-decoder.com
The EU doesn't really know what a deepfake is, and that's becoming a problem for retail
Eurocommerce, the trade association behind Amazon, H&M, and IKEA, wants AI-generated ads exempt from the EU AI Act's transparency rules. The argument: an AI-generated living room…