India's beauty and personal care market is set for a significant surge, projected to hit $39 billion by 2030. Flipkart's report reveals a shift from luxury to daily essential, with Gen Z driving growth and demand expanding beyond metros. Hyperlocal needs are shaping product preferences, indicating a democratized and evolving beauty landscape across the nation.

India's beauty and personal care market is set for a significant surge, projected to hit $39 billion by 2030. Flipkart's report reveals a shift from luxury to daily essential,…

Mumbai: Flipkart has seen a 50% year-on-year growth in its beauty and personal care category with GenZ shoppers now driving nearly 60% of all beauty purchases on the platform.…