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How Labubu became surprise sensation at FIFA World Cup 2026

A fuzzy Pop Mart character, Labubu, made history as the first Chinese-original toy IP featured at a FIFA World Cup opening event, captivating fans worldwide.

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koreatimes.co.kr

newsbytesapp.com

global.chinadaily.com.cn

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newsbytesapp.comStai leggendo1 mese fa

How Labubu became surprise sensation at FIFA World Cup 2026

Pop Mart's Labubu became first Chinese toy IP at FIFA World Cup; $150 collection sold out in hours, resales reach $7k. Shows collectible scarcity and celebrity endorsement as key revenue drivers for consumer brand loyalty and premium market capture.

originale

global.chinadaily.com.cn1 mese fa

Economy of sports more than merely on-field action

Pop Mart's designer toy with its toothy grin made a surprise appearance during the World Cup opening ceremony. Within hours, Chinese social media exploded with chatter, and one of the most popular quips was that while…

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Timeline cronologica

giovedì 18 giugno 2026·koreatimes.co.kr
Can Pop Mart sustain the Labubu juggernaut as China sales cool? - The Korea Times
Chinese toymaker Pop Mart recorded its first year-on-year decline in domestic online sales since 2024 in May, raising fresh questions about the sus...
venerdì 19 giugno 2026·newsbytesapp.com
How Labubu became surprise sensation at FIFA World Cup 2026
A fuzzy Pop Mart character, Labubu, made history as the first Chinese-original toy IP featured at a FIFA World Cup opening event, captivating fans worldwide.

How Labubu became surprise sensation at FIFA World Cup 2026

Economy of sports more than merely on-field action

Timeline cronologica

Can Pop Mart sustain the Labubu juggernaut as China sales cool? - The Korea Times

How Labubu became surprise sensation at FIFA World Cup 2026

Can Pop Mart sustain the Labubu juggernaut as China sales cool? - The Korea Times

Economy of sports more than merely on-field action