A fuzzy Pop Mart character, Labubu, made history as the first Chinese-original toy IP featured at a FIFA World Cup opening event, captivating fans worldwide.
Pop Mart's Labubu became first Chinese toy IP at FIFA World Cup; $150 collection sold out in hours, resales reach $7k. Shows collectible scarcity and celebrity endorsement as key revenue drivers for consumer brand loyalty and premium market capture.
Labubu is a toy character
Jun 19, 2026
05:10 pm
What's the storyThe FIFA World Cup 2026 has witnessed an unexpected star in Labubu, a fuzzy little monster with nine teeth.
The character, created by Hong Kong-born artist Kasing Lung and commercialized by Chinese toy company Pop Mart, made history as the first-ever Chinese-original toy IP to be featured at a FIFA World Cup opening event.
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