A retail association argues AI-generated ads should be exempt from the EU AI Act’s Article 50 transparency rules before they bite in August.

A retail association argues AI-generated ads should be exempt from the EU AI Act’s Article 50 transparency rules before they bite in August.

LONDON, June 19 : Eurocommerce, the European retail association whose members include Amazon, H&M, Inditex, and Ikea, is asking EU tech chief Henna Virkkunen to exempt…