The European Union has unveiled a voluntary AI content labelling Code of Practice designed to help companies comply with mandatory transparency requirements under the EU AI Act from August 2, 2026. The guidance outlines how businesses should identify and label AI-generated content, including deepfakes and public-interest information, as regulators seek to strengthen trust and accountability in the rapidly evolving artificial intelligence landscape.

The European Union has unveiled a voluntary AI content labelling Code of Practice designed to help companies comply with mandatory transparency requirements under the EU AI Act…

The European Union AI Act, which enters into force on August 2, requires companies to clearly label where artificial intelligence has been used to generate or modify images,…