Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleThe move follows pressure from health officials, including Health Secretary Robert F. Kennedy and Texas Attorney General Ken Paxton, who investigated Mars over alleged deceptive practices regarding artificial dyes (Getty)Mars Company is launching new, naturally dyed M&M's online in August, marking a significant shift in the candy's nearly 90-year history. This initiative is part of a multi-million-dollar effort to align with the "Make America Healthy Again" movement, which advocates removing artificial dyes from food products. Initially, the natural M&M's will not include the brown and blue varieties, as the company has faced technical challenges in replicating these colors using natural ingredients. The move follows pressure from health officials, including Health Secretary Robert F. Kennedy and Texas Attorney General Ken Paxton, who investigated Mars over alleged deceptive practices regarding artificial dyes. While the administration promotes healthier eating, critics have raised concerns about the "Make America Healthy Again" movement's emphasis on high-animal-protein diets, and President Trump himself is noted for his fast-food consumption. In fullInside the push to make M&Ms MAHA-friendly: Expensive dyes and missing colorsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

L’operazione però si sta rivelando molto più complessa e costosa del previsto

The new, all-natural M&M’s will be available online from August

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M&M's rivoluziona la sua formula: dal 2024 solo colori naturali. Ma blu e marrone restano fuori, almeno per ora

Da agosto debutta nei supermarket americani una linea di M&M's più salutista per rispondere alla campagna "Make America Healthy Again" di Kennedy Jr.

Mars says its new artificial dye-free M&M’s will launch in the US in August for the brand’s 85th anniversary, but blue and brown candies were too difficult to recreate naturally…