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Not even M&M’s can escape RFK Jr’s MAHA movement

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleThe move follows pressure from health officials, including Health Secretary Robert F. Kennedy and Texas Attorney General Ken Paxton, who investigated Mars over alleged deceptive practices regarding artificial dyes (Getty)Mars Company is launching new, naturally dyed M&M's online in August, marking a significant shift in the candy's nearly 90-year history. This initiative is part of a multi-million-dollar effort to align with the "Make America Healthy Again" movement, which advocates removing artificial dyes from food products. Initially, the natural M&M's will not include the brown and blue varieties, as the company has faced technical challenges in replicating these colors using natural ingredients. The move follows pressure from health officials, including Health Secretary Robert F. Kennedy and Texas Attorney General Ken Paxton, who investigated Mars over alleged deceptive practices regarding artificial dyes. While the administration promotes healthier eating, critics have raised concerns about the "Make America Healthy Again" movement's emphasis on high-animal-protein diets, and President Trump himself is noted for his fast-food consumption. In fullInside the push to make M&Ms MAHA-friendly: Expensive dyes and missing colorsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

Raccontata dailsole24ore.comindependent.co.ukilfattoquotidiano.itopen.onlineynetnews.com

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5 prospettive sulla stessa storia
AI · summaries
independent.co.uk3 g fa

Inside the push to make M&Ms MAHA-friendly: Expensive dyes and missing colors

Mars launches naturally-dyed M&M's in August with 100+ employees and millions invested to comply with Trump's MAHA health mandate; blue/brown variants unavailable. Regulatory compliance drives supply chain and infrastructure budgets; alignment becomes a cost factor in product development across industries.

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ynetnews.com1 g fa

M&M’s maker says goodbye to blue and brown candies: ‘You’re messing with an 85-year-old icon’

Mars launches dye-free M&M's in August but discontinues blue and brown, as spirulina-based natural dyes cannot scale commercially. The discontinuation reflects how regulatory and consumer pressure for ingredient transparency is reshaping supply chains globally, elevating sourcing complexity for legacy brands.

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open.online2 g fa

Gli M&M's perdono il blu e il marrone: l'azienda lancia una nuova versione senza coloranti artificiali

Da agosto debutta nei supermarket americani una linea di M&M's più salutista per rispondere alla campagna "Make America Healthy Again" di Kennedy Jr.

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ilsole24ore.com3 g fa

Le M&M’s si trasformano: ad agosto negli Usa le prime senza coloranti

L’operazione però si sta rivelando molto più complessa e costosa del previsto

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ilfattoquotidiano.it3 g fa

M&M’s e il via alla rivoluzione “naturale”: basta con i coloranti artificiali. Si punta al giallo, rosso,…

M&M's rivoluziona la sua formula: dal 2024 solo colori naturali. Ma blu e marrone restano fuori, almeno per ora

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Timeline cronologica

  1. giovedì 18 giugno 2026·ilsole24ore.com

    Le M&M’s si trasformano: ad agosto negli Usa le prime senza coloranti

    L’operazione però si sta rivelando molto più complessa e costosa del previsto

  2. venerdì 19 giugno 2026·independent.co.uk

    Inside the push to make M&Ms MAHA-friendly: Expensive dyes and missing colors

    The new, all-natural M&M’s will be available online from August

  3. venerdì 19 giugno 2026·independent.co.uk

    Not even M&M’s can escape RFK Jr’s MAHA movement

    Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or…

  4. venerdì 19 giugno 2026·ilfattoquotidiano.it

    M&M’s e il via alla rivoluzione “naturale”: basta con i coloranti artificiali. Si punta al giallo, rosso, arancio e verde ma il blu…

    M&M's rivoluziona la sua formula: dal 2024 solo colori naturali. Ma blu e marrone restano fuori, almeno per ora

  5. venerdì 19 giugno 2026·open.online

    Gli M&M's perdono il blu e il marrone: l'azienda lancia una nuova versione senza coloranti artificiali

    Da agosto debutta nei supermarket americani una linea di M&M's più salutista per rispondere alla campagna "Make America Healthy Again" di Kennedy Jr.

  6. domenica 21 giugno 2026·ynetnews.com

    M&M’s maker says goodbye to blue and brown candies: ‘You’re messing with an 85-year-old icon’

    Mars says its new artificial dye-free M&M’s will launch in the US in August for the brand’s 85th anniversary, but blue and brown candies were too difficult to recreate naturally…