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'Humans at the helm, agents in the loop': WPP is testing a buyer agent for video, but it's bigger bet is on governance

WPP unveiled a coalition of media owners including Disney, Netflix, NBCUniversal, Paramount and Fox as well as IAB Tech Lab and Prebid.org

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venerdì 19 giugno 2026·digiday.com
'Humans at the helm, agents in the loop': WPP is testing a buyer agent for video, but it's bigger bet is on governance
WPP unveiled a coalition of media owners including Disney, Netflix, NBCUniversal, Paramount and Fox as well as IAB Tech Lab and Prebid.org
venerdì 19 giugno 2026·digiday.com
'Humans at the helm, agents in the loop': WPP is testing a buyer ageny for video, but it's bigger bet is on governance
WPP unveiled a coalition of media owners including Disney, Netflix, NBCUniversal, Paramount and Fox as well as IAB Tech Lab and Prebid.org