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Omnicom Media rolls out research showing the need for CTV advertising to change its ways
Omnicom plans to tackle frequency problems with streaming while also bringing a greater degree of contextual relevance to the advertising it creates, plans and activates for clients.
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digiday.com
Timeline cronologica
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Omnicom Media rolls out research showing the need for CTV advertising to change its ways
Omnicom plans to tackle frequency problems with streaming while also bringing a greater degree of contextual relevance to the advertising it creates, plans and activates for…
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Omnicom Media kicks off a series of partnerships at Cannes Lions with a first-time Netflix deal
Omnicom Media is integrating Acxiom audience data into Netflix’s advertising to enable more relevant ads and even work them into the content