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Stagwell enhances its AI-powered tools on the media side

The Media Machine extends Stagwell's The Machine, which formally launched in January, in that it’s a media-specific operating layer

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digiday.comStai leggendo1 mese fa

Stagwell enhances its AI-powered tools on the media side

The Media Machine extends Stagwell's The Machine, which formally launched in January, in that it’s a media-specific operating layer

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morningstar.com1 mese fa

Stagwell (STGW) Launches The Media Machine, Full Lifecycle Agentic Media Operating System

Stagwell launches The Media Machine: 20+ AI agents automating media planning, buying, and optimization across Google, Meta, TikTok, and Trade Desk with real-time adaptation. This signals enterprise marketing's shift toward agentic decision-making at scale, reducing manual workflows and reshaping agency structures and ROI measurement frameworks.

Stagwell enhances its AI-powered tools on the media side

Stagwell (STGW) Launches The Media Machine, Full Lifecycle Agentic Media Operating System

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Stagwell enhances its AI-powered tools on the media side

Stagwell (STGW) Launches The Media Machine, Full Lifecycle Agentic Media Operating System