Inside the push to make M&Ms MAHA-friendly: Expensive dyes and missing colors

M&M’s maker says goodbye to blue and brown candies: ‘You’re messing with an 85-year-old icon’

Mars launches dye-free M&M's in August but discontinues blue and brown, as spirulina-based natural dyes cannot scale commercially. The discontinuation reflects how regulatory and consumer pressure for ingredient transparency is reshaping supply chains globally, elevating sourcing complexity for legacy brands.