The women who perform on one of NFL's most recognisable sidelines had been earning close to minimum wage for years. That changed heading into the 2025-26 season, when Dallas Cowboys executives approved a 400% pay increase for the squad — a development that plays out on camera in *America's Sweethearts: Dallas Cowboys Cheerleaders*, Netflix's Emmy-winning docuseries now in its third season after dropping all seven episodes on June 16.

Season 3 of America's Sweethearts reveals the shock departure of one of the squad's most beloved members

The Dallas Cowboys Cheerleaders secured a significant boost to their salaries last season, but how much are they actually paid?