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It's been proven for decades. So why is misinformation so popular?
An analysis of top performing sunscreen content on TikTok finds that misinformation is more likely to attract engagement.
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nbcnews.com
On TikTok, sunscreen misinformation goes viral
A study found that videos promoting misinformation about sunscreen got more engagement on the platform, despite making up a fraction of the most popular posts on the topic.
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sbs.com.au
It's been proven for decades. So why is misinformation so popular?
An analysis of top performing sunscreen content on TikTok finds that misinformation is more likely to attract engagement.