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It's been proven for decades. So why is misinformation so popular?

An analysis of top performing sunscreen content on TikTok finds that misinformation is more likely to attract engagement.

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nbcnews.com

sbs.com.au

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sbs.com.auStai leggendo1 mese fa

It's been proven for decades. So why is misinformation so popular?

An analysis of top performing sunscreen content on TikTok finds that misinformation is more likely to attract engagement.

originale

nbcnews.com1 mese fa

On TikTok, sunscreen misinformation goes viral

A study found that videos promoting misinformation about sunscreen got more engagement on the platform, despite making up a fraction of the most popular posts on the topic.

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Timeline cronologica

giovedì 18 giugno 2026·nbcnews.com
On TikTok, sunscreen misinformation goes viral
A study found that videos promoting misinformation about sunscreen got more engagement on the platform, despite making up a fraction of the most popular posts on the topic.
giovedì 18 giugno 2026·sbs.com.au
It's been proven for decades. So why is misinformation so popular?
An analysis of top performing sunscreen content on TikTok finds that misinformation is more likely to attract engagement.