Austin-based entrepreneur Joshua Baer, 50, died when the private jet flying from Mexico plummeted to the ground over Laredo at about 10pm on Tuesday.

Six people were onboard the private jet from Mexico to Austin, which crashed on a highway in Laredo.

Joshua Baer, the CEO of Capital Factory, was confirmed by the company as dying in a private plane crash which came down on a highway in Texas with a total of six people on board