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Prime Video eyes greater audience scale through unified AVOD-SVOD service in India
Prime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by combining Prime Video's premium viewers with Amazon MX Player's wide reach. The move creates India's largest streaming service for exclusive originals. This unified platform offers creators and advertisers unparalleled scale across free and paid content.
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variety.com
Prime Video Pushes Beyond Streaming to Build APAC Entertainment Hub, Top Executives Reveal at APOS
At APOS, Prime Video executives outlined a plan to evolve the platform into an entertainment hub across Asia-Pacific, backed by 600 partnerships.
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economictimes.indiatimes.com
Prime Video eyes greater audience scale through unified AVOD-SVOD service in India
Prime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by combining Prime Video's premium viewers with…