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South Korean police quiz executive in Starbucks ‘Tank Day’ fiasco
SEOUL: South Korean police have questioned an executive of Starbucks operator Shinsegae in their investigation of a flopped promotional campaign that evoked a deadly 1980 crackdown, the group told AFP on Thursday. Starbucks Korea, which operates more than 2,000 stores nationwide under a licensing agreement with Shinsegae Group, sparked public outrage last month with a “Tank Day” promotion.
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euronews.com
Starbucks to close Korea stores for history lesson after ad fiasco
The day of the reusable cup promotion coincided with the anniversary of the Gwangju uprising in which 165 civilians were killed, though many believe the real figure to be much…
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independent.co.uk
Starbucks Korea to shut stores early after marketing controversy
The initiative comes after the coffee chain faced backlash for a controversial marketing campaign
