AI-driven traffic to retail sites is surging, bringing higher conversion, engagement and basket value, demonstrating that AI chats could become a significant acquisition channel.

Visa's partnership with OpenAI could mark the beginning of a new phase in digital commerce, where AI assistants move beyond product recommendations to actively participate in…

NEW YORK, June 15 : U.S. shoppers who use large language models, including Google's Gemini or OpenAI's ChatGPT, for purchase recommendations are lingering more on retailers'…