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CMOs are tasked with driving AI-era growth - but many sacrifice long-term brand building to win influence, new study finds
CMOs are tasked with driving AI-era growth - but many sacrifice long-term brand building to win influence, new study finds
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morningstar.com
Mind the Marketing Gap: Most CMOs Say AI Is Transforming Marketing, But Few Are Using It to Transform Their Own Function
Mind the Marketing Gap: Most CMOs Say AI Is Transforming Marketing, But Few Are Using It to Transform Their Own Function
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businessinsider.com
CMOs are getting more responsibility — without power
Nearly 80% of marketers say bureaucracy gets in the way of their decision making, per a new report from the brand consultancy Lippincott.
