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CMOs are getting more responsibility — without power — Warptech Lab News

businessinsider.com

CMOs are getting more responsibility — without power

Nearly 80% of marketers say bureaucracy gets in the way of their decision making, per a new report from the brand consultancy Lippincott.

mercoledì 17 giugno 2026 New tab

958 words~4 min read

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CMOs are getting more responsibility — without power

By Lara O'Reilly

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Other newsrooms on this story

· 5 sources

Full timeline →

morningstar.com·Jun 17, 2026 · 1 mese fa
CMOs are tasked with driving AI-era growth - but many sacrifice long-term brand building to win influence, new study finds
thenextweb.com·Jun 17, 2026 · 1 mese fa
Why CMOs need a new operating system for accountability
morningstar.com·Jun 15, 2026 · 1 mese fa
Mind the Marketing Gap: Most CMOs Say AI Is Transforming Marketing, But Few Are Using It to Transform Their Own Function
adage.com·Jun 17, 2026 · 1 mese fa
CMO Moves—new hirings signal growing role complexity
fortune.com·Jun 22, 2026 · 1 mese fa
AI is turning CMOs into some of the most powerful execs in business | Fortune

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