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The World Cup Tourists Are Genuinely Fascinated by America, Right?
Some of the people celebrating American excess are not what they seem.
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eu.usatoday.com
From In-and-Out to Taco Bell, Europeans discover American food on World Cup trips
One German has gotten so much attention documenting his love of Waffle House and Taco Bell that he's gained more than half a million followers, including NFL great J.J. Watt.
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campaignlive.com
The World Cup’s American rebrand: Why the best marketing isn’t marketing
International soccer fans are turning raw culture shock into viral joy, proving that the best branding cannot be manufactured.
