The FIFA World Cup triggers intense emotions in fans due to deep psychological connections with their teams, tapping into identity and belonging. Victories feel personal, while defeats can be devastating, reflecting the strong emotional investment. These shared experiences foster a powerful sense of community and belonging, making the tournament more than just a game.

The FIFA World Cup triggers intense emotions in fans due to deep psychological connections with their teams, tapping into identity and belonging. Victories feel personal, while…

Underdog stories, emotional celebrations and fan displays of unity are capturing hearts worldwide