Kraken, Avalanche, and Chiliz lead crypto's biggest sports marketing push as Messi, Mbappe, and Haaland debut at the 2026 FIFA World Cup on June 16.

Kraken, Avalanche, and Chiliz are positioning crypto at the center of FIFA World Cup 2026 as France faces Senegal on June 16 at MetLife Stadium.

Messi's World Cup 2026 debut on June 17 against Algeria could drive trading volume for fan tokens like $ARG and Chiliz as Kraken sponsors the tournament.