Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buying

Psychology says the key takeaway is that many people are not necessarily worried about spending money, they are worried about making the wrong decision. Reading reviews across multiple sources often reflects a deeper need to avoid regret, seek reassurance and create a sense of certainty in an environment filled with uncertainty.

Raccontata daeconomictimes.indiatimes.com