SAG: Oura Holds 79 Per Cent Of Smart Rings; Rivals Must Drive The Rebound

Oura leads the smart ring market with nearly 79 percent share. Smart ring growth slowed to 3 percent in early 2026. This was due to Samsung's product refresh and Ultrahuman's US market ban. A strong rebound is predicted for 2026 and 2027. New Oura and Samsung models, plus challenger launches, will drive this growth. Wider retail availability is also key.

Raccontata dagadgetsnow.indiatimes.com