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The global protein craze is creating a whey shortage and sending prices soaring
Rising demand from athletes, older adults, food companies and users of GLP-1 weight-loss drugs has pushed high-quality whey protein into short supply, with US wholesale prices up 250% in a year and European prices also hitting records
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independent.co.uk
The world wants more high-protein products, but there's not enough whey to go around
Global consumers want more protein in every bite, but the dairy industry is struggling to give it to them
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Protein craze sparks shortage fears after brands rushed to hop on trend
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