High hopes among FIFA, Fox Sports, and Telemundo for increased viewer interest in the 2026 men’s World Cup have been confirmed—and then some.

Viewership in the U.S. for the opening match of the 2026 FIFA World Cup set records. Here's the details.

The 2026 FIFA World Cup opening drew 1.2 billion viewers as Kraken's official crypto partnership and prediction markets reshape fan engagement at scale.