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Prices for whey protein ingredients are up as much as 250% on U.S. dairy commodities markets as demand soars | Fortune
The average U.S. supermarket now has 38,708 products advertising their protein content, according to NielsenIQ.
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independent.co.uk
The world wants more high-protein products, but there's not enough whey to go around
Global consumers want more protein in every bite, but the dairy industry is struggling to give it to them
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Protein craze sparks shortage fears after brands rushed to hop on trend
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