The USMNT's 4-1 World Cup win over Paraguay drew 15.986M viewers, a record. Kraken, Chainlink, and Chiliz are embedded in the tournament as crypto sponsors.

Viewership in the U.S. for the opening match of the 2026 FIFA World Cup set records. Here's the details.

The 2026 FIFA World Cup opening drew 1.2 billion viewers as Kraken's official crypto partnership and prediction markets reshape fan engagement at scale.