A customer's attempt to sell his BMW back to a dealership turned into a lesson in AI accountability when an artificial intelligence chatbot mistakenly negotiated a higher buy-back price than intended. After initially revoking the offer, the dealership ultimately honoured it following media scrutiny. The incident highlights growing questions around the legal and operational responsibilities businesses face as AI systems increasingly interact with customers and communicate on behalf of companies.

As AI shopping agents become more capable, marketplaces face growing pressure to balance automation with accountability, trust, and human oversight.

A Toronto man says he was shocked and devastated when a BMW dealership revoked an offer to buy back his car, telling him an AI chatbot generated the offer by mistake. The…