The South Korean tech giant built a custom layer-2 network with Arbitrum for an advertising platform set to launch this year.

LG Electronics worked with the crypto protocol Arbitrum to develop its own blockchain.

LG Electronics partners with Arbitrum to build a blockchain network for its advertising platform, bringing layer-2 technology to the connected TV ad market.

LG’s new Arbitrum-based blockchain will serve as a platform for placing, buying, selling, and managing digital ads.

LG Electronics is piloting an on-chain ad network built on a custom Arbitrum Layer 2, giving advertisers and publishers a shared database of ad inventory.

LG Electronics partners with Arbitrum to build a custom Ethereum L2 blockchain for automated digital advertising.

LG Electronics is exploring the launch of a blockchain-based ad network this year in partnership with Ethereum layer-2 Arbitrum.

LG Electronics has built a blockchain-based advertising platform with the help of Arbitrum.

The South Korean tech giant built a custom layer-2 network with Arbitrum for an advertising platform set to launch this year.