The 2026 FIFA World Cup opening drew 1.2 billion viewers as Kraken's official crypto partnership and prediction markets reshape fan engagement at scale.

The expanded 48-team tournament will draw in hundreds of millions, perhaps even billions, of viewers each day.Hundreds of milli

The 2026 FIFA World Cup opens June 11 with South Korea vs Czechia. Fan tokens, prediction markets, and FIFA's Avalanche-based NFT platform eye a breakout