LG Electronics has built a blockchain-based advertising platform with the help of Arbitrum.

LG Electronics worked with the crypto protocol Arbitrum to develop its own blockchain.

LG Electronics partners with Arbitrum to build a blockchain network for its advertising platform, bringing layer-2 technology to the connected TV ad market.

LG’s new Arbitrum-based blockchain will serve as a platform for placing, buying, selling, and managing digital ads.

LG Electronics is piloting an on-chain ad network built on a custom Arbitrum Layer 2, giving advertisers and publishers a shared database of ad inventory.

LG Electronics partners with Arbitrum to build a custom Ethereum L2 blockchain for automated digital advertising.

LG Electronics is exploring the launch of a blockchain-based ad network this year in partnership with Ethereum layer-2 Arbitrum.

LG Electronics has built a blockchain-based advertising platform with the help of Arbitrum.

The South Korean tech giant built a custom layer-2 network with Arbitrum for an advertising platform set to launch this year.