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Crypto sponsorships notably absent from IEM Cologne Major as traditional brands reclaim esports spotlight
The $1.25 million IEM Cologne Major features zero crypto sponsors, signaling a shift in esports funding as traditional brands reclaim the spotlight.
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Timeline cronologica
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IEM Cologne Major 2026 delivers standout Stage 2 moments while crypto stays on the sidelines
IEM Cologne Major 2026 Stage 2 delivers record viewership and dominant performances, but crypto integration remains absent from tier-one esports events.
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ESL releases official trailer for IEM Cologne Major 2026
ESL releases the IEM Cologne Major 2026 trailer featuring 32 teams, a $1.25M prize pool, and zero crypto sponsorships at the Lanxess Arena June 18-21.
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IEM Cologne Major 2026 kicks off Stage 3 with $1.25M on the line and zero crypto in sight
IEM Cologne Major 2026 Stage 3 goes live with 16 teams competing for $1.25M in a new Bo3 Swiss format, but crypto sponsorships are completely absent.
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IEM Cologne Major drops crypto sponsors while prediction markets quietly rake in millions
IEM Cologne Major 2026 runs without crypto sponsors for the first time in years, but independent prediction markets report $12.3M in trading volume.
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Crypto sponsorships notably absent from IEM Cologne Major as traditional brands reclaim esports spotlight
The $1.25 million IEM Cologne Major features zero crypto sponsors, signaling a shift in esports funding as traditional brands reclaim the spotlight.
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Natus Vincere seeks first win over Legacy at IEM Cologne Major as crypto exits esports sponsorship stage
NaVi faces Legacy at the $1.25M IEM Cologne Major with zero crypto sponsors, signaling a shift in esports partnerships as prediction markets quietly grow.
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BetBoom Team faces Team Falcons in round 2 of IEM Cologne Major as crypto remains absent from esports' biggest stage
BetBoom Team faces Team Falcons in IEM Cologne Major round 2 as both CS2 squads enter 1-0. Crypto sponsorships remain absent from esports' biggest stage.
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G2 Esports takes down FUT Esports at IEM Cologne Major as crypto quietly exits the esports spotlight
G2 Esports beat FUT Esports at the $1.25M IEM Cologne Major 2026, where crypto sponsorships vanished but prediction market activity surged on Polymarket.